Work gloves - the keyword comes first in displays

Work gloves or a keyword is the most popular phrase when searching for gloves on the Internet.

When analyzing Internet searches for the keyword glove, one must not forget for what purposes people are looking for them. Basically, such keywords consist of the phrase “gloves for,” and then each one adds either boxing or a horizontal bar or welding, etc. That is, the meaning of searching for a certain product on the Internet is to set the keywords that are most suitable in the person’s opinion for his needs. If a person wants to buy goods, then he writes the keyword “buy gloves for work”, if a person wants to watch a certain video on the Internet he writes the keyword “gloves for work videos” and, accordingly, a photo, the key word here is “photo gloves for work”. Many search engines, for example, Google, Yandex, under the search bar where they enter the keyword, are divided by what the most popular parameters can be searched for: pictures, maps, videos, news, books, etc. Following the development trends of the Internet, we should expect an increase in the number of such parameters in the future. Back to the topic of work gloves.

Why do keyword work gloves come first in impressions?

The reason is one, the phrase gloves workers has the word gloves that must be entered during the search, and the word workers characterizes the group of goods to which they belong

There are many words that fall within and add this keyword, for example: buy gloves, PVC buy Kiev, rubber handling, Kharkov rubber delivery, prices, construction manufacturer, cotton wholesale, PVC with a knitted sleeve, buy in Ukraine, rubber latex, x / b Ukraine, PVC with a point in bulk, rubber protective, as well as many others.

Among all the search impressions (queries) including the keyword “gloves”, the phrase “gloves are working” takes about fifteen percent, which is an order of magnitude higher than other search queries.

What can be included in the concept of the keyword “work gloves”

Let's look at the example of PE “Overalls-2010”. First, we’ll do a general analysis of the campaign’s site. According to the first data obtained, it is clear that the site itself is for the most part a corporate site of the company, although some elements of the online store are present. In the direction of the corporate website are sections: news, promotions, customer guide. In the direction of the online store you can attribute voting elements in the form of five stars for comfort, wear resistance, as well as customer reviews. All products sold are collected in a common catalog.

It contains such sections: work gloves, overalls, work shoes, PPE (personal protective equipment), bedding, related products. For the analysis, we are mostly interested in the PPE section, although as you can see the gloves are placed in a separate section. This caused the largest weight of products from this section when compared with other products of the PPE section. The section of gloves for workers itself has nine subsections:

• for general protection;
• MBS (oil and petrol resistant);
• for protection against cuts;
• for protection against elevated temperatures;
• for protection against low temperatures;
• special purpose;
• KShchS (acidproof);
• household and medical;
• mittens workers.

According to the data obtained from the descriptions of the products themselves, we can conclude that the keyword gloves means workers means all kinds of gloves and mittens used to perform certain tasks. That is, people work in data. Accordingly, there are gloves for sports, for leisure, etc. The most common group is for general protection. It mostly includes knitted gloves with various types of protection (dousing) or without it. What unites the whole group is that the purpose is to protect against general industrial pollution. The most popular are, of course, the most inexpensive species. In consultation with company managers, information was received that the most popular types are made in China from cotton. The leading first place for many years in this regard is occupied by knitted gloves of the PAR. The reason is the minimum price for this product. For example, similar species, but already Ukrainian or Polish, are forty and seventy percent more expensive. As for the quality of the PHAR gloves themselves, it is below average, which does not interfere with all the necessary work.